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Forces Brands & ABG
Collaboration

Supporting Airborne Veterans

Shop with Forces Brands

use code: ABG

Pagoda Watches Worn by professionals, Pagoda Watches is a veteran-owned British watch brand rooted in Hereford, England, with deep ties to elite military service. Founded by former members of UK and US Special Operations Forces, the brand embodies values like resilience, precision, discretion, and dependability	Beat The Demon Beat the Demon Coffee is a veteran-founded British brand with a mission far deeper than caffeine. Created by former Parachute Regiment soldiers Darren and Scott, the company uses coffee as a catalyst for mental health awareness, especially around PTSD	Phat Boi'z Phat Boi’z is a bold, streetwear-inspired clothing line featured on Forces Brands, a platform dedicated to veteran-owned businesses. The range includes graphic tees and hoodies with cheeky, irreverent names like Phat Boi’z Melons, Phat Boi’z Burgers, and Phat Boi’z Dawg—each piece designed to blend humour, identity, and comfort
HUSCARL October 14th 1066, The Battle of Hastings. King Harold has fallen yet his loyal bodyguard, The Huscarl continue to fight, holding their oath to the King until the last man is killed. Committed to a cause and loyal to a shared brotherhood, all combining with a passion for great design, we seek to continue the Huscarl ethos. Providing the ultimate in design, quality and sustainability, our products are showcased by the modern day Huscarl.	Forces Brands Forces Brands is a UK-based platform that champions veteran-owned businesses, bringing them together under one digital roof. Founded by Ash Stafford, with over 20 years of service, the initiative is built on the belief that supporting these brands goes beyond commerce—it's about honouring service, amplifying voices, and building community	Add Yours

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Use coupon code: FORCESBRANDS

HR4K

MERCHANTS FOR THE MOTIVATED Veteran 22 SAS owned Community Focused Lifestyle Company

Born To Be Wicked

Our brand is based around a mindset, a mindset for people who raise their hand when others shy away and step up when it is needed most. STAY WICKED.

Phat Boi'z

HUSCARL

October 14th 1066, The Battle of Hastings. King Harold has fallen yet his loyal bodyguard, The Huscarl continue to fight, holding their oath to the King until the last man is killed. Committed to a cause and loyal to a shared brotherhood, all combining with a passion for great design, we seek to continue the Huscarl ethos. Providing the ultimate in design, quality and sustainability, our products are showcased by the modern day Huscarl.

Oğlum

Inspired by the Kipling poem - IF The soft ğ story In the word ‘oğlum’ the g is not pronounced [soft ğ].

Hartley Attire

Luxury Country & Equestrian Clothing Elevate your rural and equine style with our luxurious collections of clothing and accessories.

DOFF

The phrase “doff your hat” was common practice from the 16th century in England. The doffing of hats was governed by a code of etiquette, raising your hat in acknowledgement and a sign of respect to others.

Forces Brands

Combat Ready HQ

Tired, unfocused, running on empty? Combat Ready Hq Coffee delivers a hard hitting caffeine kick with bold flavors, keeping you sharp, alert, and ready to take on whatever the day throws at you.

Jaxon Lee

Get the latest offers, new arrivals, special sales and all the latest news. We randomly select customers every month and send them free gifts.

Pagoda Watches

Because authenticity is everything.

Down Range Lifestyle

Down Range Lifestyle is not just a brand, its a way of living. An ethos that is carried by certain individuals with a common mindset driving them to continuously push their limits and ultimately get the most out of life.

Add Yours

More Airborne Owned
(No Code)

Military K9

R2Bean2 Coffee

TOPP

No frills just the facts from a former Paratrooper, former private security contractor.

Black Ops Rum

Apart from making the most Ally Rum the world has ever tasted, we thought you could also do with a beer just as Ally.

Beat The Demon

Beat the Demon is more than just a coffee company; it's a space for conversation and building awareness around PTSD. Founded by veterans Darren and Scott, the brand aims to break the stigma surrounding PTSD. By offering high-quality coffee and apparel, they're creating a supportive community where people can connect, share experiences, and support one another. Whether you are ex-military, in emergency services, have experienced PTSD, or love great coffee, you are all welcome.

Combat Ready HQ

HR4K