"Whilst en route to the barbers one morning to get a haircut, I was browsing around a reputable pharmacy when I couldn't help but flinch at most cosmetic companies' prices. What made it worse was that most of these sought-after products were wrapped or entirely packaged in cheap, single-use plastic. It made me a bit sick that things that I KNEW costed so little were being sold with a high-end price tag, with little or no regard to the environment.

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I headed to the barbers, which was full of tattooed people listening to fairly decent metal music whilst drinking rum. What a sick business model.. I mean, when I was a kid, the local barber was called Dave, his shop was pristine white and Classic FM was never turned higher than volume 6. Nowadays, most 'trendy' barbers aren't scared to be 'out there', and man - are they busy!

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After a while, the lightbulb pinged, BOOM! Dirty Soap was born.