Oğlum

'If you can keep your head when all about you are losing theirs and blaming it on you'

A flannel shirt is a timeless classic. A statement piece. An essential item. Crafted by our maker, Fatih, in İstanbul. The shirts then undergo rigorous testing by enthusiasts in the UK.

A brand that makes you feel like you can go anywhere, achieve anything and trust yourself when all others doubt you.

It matters not what you do, but that you love it. Join us in pushing the boundaries, always learning, yet staying humble.

The word oğlum comes from the Turkish term of endearment ‘my son’ – which is how the Kipling poem ends.

The g is not pronounced - soft ğ – although it may not be heard, it does have influence.

oğlum - pronounced ‘ouu-lum’.

And so, we like to take a lesson even from the word itself; you don’t need to be heard to have an impact.

At our core, we encourage you to challenge yourself to be better. Be it climbing, BASE jumping, exploring the outdoors or people-watching in the city, you might as well look good doing it.