Intro to JP and Ourdentity
Hi I’m JP and in case you didn’t know I’m the man behind the brand.

A bit about me soooo I was in the then Queens Guard 💂 for 9 years and served all over the world including two tours of Afghanistan leaving in 2014.
After leaving I spent ten years working across the security industry in various close protection and training roles both in the UK and Africa.
One day I was sat wondering if I was actually happy and satisfied doing what I’d been doing, being away from home for two decades was enough so what should I do?
I had a few connections in the UK textiles industry and I know that everyone deserves quality clothing, made with UK guarantees such as no modern slavery and a fair living wage.


Absolutely love an origin story and cant wait to see where this goes.