Magenta Outdoor

Magenta Outdoor is a Northern Ireland-based clothing brand born from personal struggle with anxiety, depression, and PTSD. Created to raise awareness for mental health, it’s built on the belief that what you wear can uplift and empower. Our message—“TAME YOUR UNCONSCIOUS MIND”—reflects the journey of confronting inner battles, sparked by adventure and nature’s healing power. The Bear, our symbol, represents the unconscious mind and its fight-or-flight programming. Learning to tame it unlocks clarity, confidence, and resilience. Through our apparel and story, we aim to inspire others to embrace their journey, find strength in movement, and spread positivity. Magenta Outdoor is more than a brand—it’s a movement for healing, adventure, and shared growth.