Hi I’m JP and in case you didn’t know I’m the man behind the brand.

A bit about me soooo I was in the then Queens Guard 💂 for 9 years and served all over the world including two tours of Afghanistan leaving in 2014.

After leaving I spent ten years working across the security industry in various close protection and training roles both in the UK and Africa.

One day I was sat wondering if I was actually happy and satisfied doing what I’d been doing, being away from home for two decades was enough so what should I do?

I had a few connections in the UK textiles industry and I know that everyone deserves quality clothing, made with UK guarantees such as no modern slavery and a fair living wage.

But what to call it? I wanted the brand to mean something and I k ow how we should all embrace our unique identity and should come together to do so. A couple of very basic sketches later and the Ourdentity logo was born.

A year later in at home every night, growing as a business and a brand as well as meeting and getting to know so many amazing people both in real life and on social media.

I just want to express my gratitude to everyone on here and say thankyou so much for being a part of this new and exciting journey over the last year.

You truly make me feel blessed and can’t wait to get to know you all more in the years to come as the brand gets bigger and bigger.

We’ve only just begun 💪🏽

Ourdentity, individually different together ❤️