Pagoda Watches

Why Pagoda?
In 1972 after the Munich disaster, a response was needed to tackle terrorism. No unit in the world had such a force. The UK was the first country to form such a response and was such, the birth of special warfare as we know it today. This was called Pagoda. The Pagoda team then went on to train and form many of the well-known global specialist units still around today.
We are a veteran-owned watch company with its roots in Hereford, England. The founder spent 31 years serving in the British military, most of that time at the very tip of the spear.
Many military units have watches custom-made for them by well-known brands. Very few of these had a founder who had served extensively in the military.
We realised that, if we created watches as good as these, then we could also offer something unique, which the military holds in highest regard: authenticity.