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As Seen On
Shop Direct
Number of brands found:
90
Top 3, view directory for more.
Serving Owned
Life style
BRANDS
Working With the Best
Every purchase supports those who’ve served, helping veteran owned businesses thrive while fostering a network of shared values.
Why Choose a Veteran-Owned Brand?
When you buy from a veteran-founded brand, you’re investing in more than a product:
Proven
quality
Standards shaped by years of service and precision.
Reliability
you can
trust
Veterans understand commitment, deadlines, and delivery.
Purpose-driven products
Many donate profits to military charities and causes.
Stories worth sharing
Every item has a background rooted in service, discipline, and resilience.
Whether it’s specialty coffee roasted by ex-forces personnel or handmade apparel designed by serving soldiers, these goods are built with the same skill and pride that defined their military careers.
Want to join the movement?
Every brand you find here has been verified as veteran owned or in service owned.
Shopping with Forces Brands is more than just making a purchase - it’s about supporting a community that has already given so much to our nation.
From clothing and accessories to coffee, food, and more, we showcase exceptional products created by those who know the value of dedication, resilience, and craftsmanship.
Our goal is simple: to make it easy and enjoyable for you to discover and support these inspiring veteran entrepreneurs.
From service to success, let’s help forces brands rise. Because their mission isn’t over – and neither is ours.
From the Founder
“I started Forces Brands while still serving in the British Armed Forces. I saw first-hand the talent, drive, and creativity among veterans and those still in service, but I also saw how difficult it can be for their businesses to get noticed. Forces Brands was built to change that. Every purchase here makes a real difference to someone who has worn the uniform.”
Ash Stafford,
Serving Member of the British Armed Forces