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🎖️ Who They Are
Veteran-Owned Brand: The Keen Reservist is proudly run by veterans, and their products reflect the lived experience, humor, and camaraderie of military life.
Morale Patch Maker: Specializes in hook-backed velcro patches designed for plate carriers, rucksacks, gym bags, and everyday gear.
Unapologetically Bold: Known for irreverent, cheeky, and sometimes controversial slogans that resonate with military culture and banter.
🧵 Patch Style & Themes
Series-Based Collections: Patches are released in themed series, often with bundle deals for collectors.
Military Slang & Humor: Phrases like “O2 Thief,” “Snapped,” “REMF,” “Deploy the Lizard,” and “Dropping Mags, Banging Slags” are common—each one a nod to military lingo or inside jokes.
Morale & Identity: Many patches reflect pride, sarcasm, or shared struggle—whether you're a reservist, a grunt, or just someone who’s “Ally as Fuck.”
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Owners Details
Dan
Brand Details
Country:
UK
Branch:
Army
Category:
Tactical
Year Founded:
2024
United Kingdom
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