Forces Brands Branding Pack

Forces Brands Mission: To raise the profile of in service and veteran owned brands, in order to compete with main stream brands, throught stratigic partnerships and comunity engagment.

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Description: All Brands on our Website have been verified as veteran owned or in service owned Brands.

Supporting veteran-owned companies is more than a transaction; it's about honoring those who have selflessly served. It's about amplifying their voices, recognizing their talents, and uplifting a community that has given so much to its nation.
By choosing to support a veteran-owned brand, we can show our appreciation for their service while also enjoying high-quality products and services. Whether it's clothing, accessories, food, or any other type of product, there are countless options available from these inspiring entrepreneurs. Our platform aims to provides a seamless user experience that makes shopping with us a pleasure for customers. Join us in this venture as we revolutionize the way veteran-owned brands are celebrated and supported. Get involved.

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Brand voice: The Forces Brands voice is service‑driven, principled, and community‑centered, speaking with the grounded confidence of a veteran‑owned organization. Every message carries a sense of mission: elevating those who serve and strengthening the communities around them, with just enough light‑heartedness to keep things human, warm, and relatable.

Tone & Personality

1. Respectful & Honor‑Focused

Honors service without glorifying hardship
Speaks with dignity, gratitude, and authenticity
Uses humour sparingly and respectfully, never at the expense of service or sacrifice

2. Strong Yet Compassionate

Confident but never boastful
Warm, human, and supportive
Uses humour to put people at ease, not to distract from purpose

3. Clear, Direct, and Purpose‑Led

Communicates with precision and intention
Avoids fluff, jargon, or corporate filler
Humour appears as a subtle lift — a wink, not a punchline

4. Community‑Driven & Uplifting

Celebrates contributions, milestones, and shared wins
Uses inclusive language (“we,” “our community,” “together”)
Humour reinforces camaraderie and connection

5. Clean, Good‑Natured Humour

Light, warm, and universally accessible
Thinks “shared smiles,” not “sharp jokes”
Leans on relatable moments, gentle wit, and the kind of humour that feels like chatting with a trusted teammate
Never sarcastic, never edgy, never divisive

Story‑Forward

Uses real stories, real people, and real impact, with occasional light humour to humanize the narrative.

Value‑Aligned

Highlights:

Veteran-owned authenticity
Commitment to quality
Support for service-driven entrepreneurs
Community uplift and recognition
A sense of camaraderie and shared humanity

Empowering

Invites people to take part in something bigger than themselves — and reminds them that purpose and joy can coexist.

Emotional Qualities

The Forces Brands voice should consistently evokes:

Trust
Respect
Belonging
Pride
Purpose

Colours

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Image & Video Content Do’s and Don’ts

✅ DO.

Show Real People & Real Moments Use authentic imagery that reflects genuine service, community, and connection.

Highlight veteran‑owned businesses, teamwork, and everyday resilience.

Capture natural expressions, real environments, and honest emotion.

Prioritize Respect & Dignity Ensure all subjects are portrayed with honour and professionalism.

Use visuals that uplift, empower, and reflect the values of service.

Maintain cultural, military, and community sensitivity at all times.

Keep It Clean, Clear & Purpose‑LedUse high‑quality, well‑lit, uncluttered visuals.

Choose angles and compositions that feel strong, grounded, and intentional.

Make sure every image or clip supports the mission or message.

Use Clean, Good‑Natured HumourKeep humour warm, inclusive, and universally accessible.

Think “shared smiles,” not “inside jokes.”

Use humour to humanize, not distract.

Maintain Brand ConsistencyUse approved colours, typography, and logo placement.

Follow the established photography style: authentic, warm, and community‑focused.

Ensure video pacing, transitions, and tone match the brand’s steady, confident energy.

Prioritize AccessibilityUse clear contrast, readable overlays, and captions for all videos.

Ensure visuals are inclusive and representative of diverse communities.

❌ DON’T.

Don’t Use Staged or Overly Stocky Imagery.

Avoid stiff poses, fake smiles, or generic corporate stock photos.

No overly dramatic filters or effects that feel inauthentic.

Don’t Glorify Hardship or Trauma

Avoid imagery that sensationalizes military service or depicts distress.

No content that exploits emotional vulnerability.

Don’t Use Vulgar Language

No jokes at the expense of service members, communities, or partners.

Avoid humour that could be misinterpreted or divisive.

Don’t Misuse the Logo or Brand Elements

Don’t stretch, distort, recolour, or place the logo on busy backgrounds.

Avoid inconsistent typography or off‑brand colour palettes.

Don’t Include Sensitive or Unverified Information

No images or videos that reveal private details, operational information, or anything confidential.
Avoid sharing content without proper permissions.

Don’t Overcrowd or Overproduce

Avoid cluttered visuals, excessive text overlays, or chaotic editing.