Embracing Identity and Community: The Inspiring Journey of Ourdentity Clothing
- FORCESBRANDS.COM
- 15 hours ago
- 3 min read
For Ourdentity, a veteran owned clothing brand based in the UK, stories carry deep meaning and purpose. More than just apparel, Ourdentity represents a growing community that celebrates diversity and individuality. This brand stands as a reminder that while people are uniquely different, they are stronger together.
The Roots of Ourdentity: A Veteran’s Vision
The founder of Ourdentity spent nine years serving in the Queen’s Guard, including two tours in Afghanistan, before leaving the military in 2014. After a decade working in security and close protection roles across the UK and Africa, a question emerged: was this path truly fulfilling?
This reflection sparked a new direction. With connections in the UK textiles industry and a strong belief that quality clothing should come with ethical guarantees, no modern slavery, fair wages, the founder envisioned a brand that would stand for more than fashion.
The name “Ourdentity” was born from the idea that everyone should embrace their unique identity while coming together as a community. Simple sketches of the logo captured this spirit, and a veteran owned brand with a clear mission began to take shape.
Building a Brand with Purpose and Ethics
Ourdentity is proud to be made in the UK, ensuring every piece is crafted under fair working conditions. This commitment reflects the founder’s values developed through years of service and work in security.
The brand’s promise includes:
Ethical manufacturing with no tolerance for modern slavery
Fair living wages for all workers
High-quality materials and craftsmanship
Designs that celebrate diversity and individuality
By focusing on these principles, Ourdentity offers customers more than clothing—they offer a connection to a community that values respect, fairness, and authenticity.
Celebrating Diversity Through Fashion
Ourdentity’s message is clear: differences should not divide but unite. The brand embraces the colourful and diverse world we live in, encouraging people to express their identity proudly.
This approach resonates with many who seek more than just style—they want to belong to something meaningful. The brand’s motto, “individually different together,” captures this perfectly.
Customers and followers have shared stories of how wearing Ourdentity clothing makes them feel connected to a larger community that respects and celebrates their uniqueness. This sense of belonging is a powerful force behind the brand’s growth.
The Journey So Far and What Lies Ahead
Since launching, the founder has spent countless evenings at home nurturing the business, building relationships, and expanding the brand’s reach. The journey has been filled with learning, meeting inspiring people, and growing a community that shares the same values.
The support from customers and followers has been overwhelming, fueling the brand’s ambition to reach even more people. The founder expresses deep gratitude for everyone who has joined this journey, emphasizing that this is just the beginning.
Plans for the future include:
Expanding product lines while maintaining ethical standards
Hosting community events to bring people together in person
Collaborating with other veteran owned businesses and diverse creators
Continuing to share stories that inspire and unite
Why Supporting Veteran Owned Brands Matters
Choosing to support a veteran owned brand like Ourdentity means more than buying clothing. It means backing a business built on discipline, integrity, and a commitment to positive impact. Veterans bring unique perspectives and values that enrich the brands they create.
Supporting such brands helps:
Provide meaningful employment opportunities for veterans and their communities
Promote ethical business practices rooted in respect and fairness
Encourage diversity and inclusion in industries that often lack representation
Ourdentity stands as a strong example of how veteran owned businesses can lead with purpose and inspire change.
Final Thoughts on Ourdentity’s embracing identity
Ourdentity is more than a clothing brand. It is a community that invites everyone to embrace their identity and celebrate diversity. Rooted in the founder’s veteran experience and ethical vision, the brand offers quality clothing made with care and respect.
For those looking to wear something meaningful, Ourdentity provides an opportunity to connect with a growing movement that values individuality and togetherness. As the brand continues to grow, it promises to keep its core values at heart and welcome more people into its vibrant community.
Ourdentity reminds us all that being individually different together is a strength worth celebrating.
