Wrap yourself in comfort and confidence with the Beat the Demon hoodie. Made from a premium mid-weight poly-cotton blend, this hoodie provides the perfect balance of warmth and softness, making it your go-to layer for any activity. Whether you're tackling the day's challenges, unwinding after a workout, or just lounging around, this hoodie ensures you stay cosy and comfortable. With its versatile style and superior comfort, you'll be ready to face whatever the day brings.Note: Sizes run small, so you may want to order the next size up. Veteran Owned.
Beat the Demon Hoodie (Black)
Beat the Demon Coffee Company was founded by Darren and Scott, who first met while serving in The Parachute Regiment in the early 2000s. Though they were in different battalions (Darren in the 3rd and Scott in the 2nd), their paths crossed frequently during their years of service, which included tours in Iraq and Afghanistan. Determined to make a difference, however small, Scott and Darren wanted to spread the message that talking about your issues is not a weakness but a strength—something to be proud of. After some brainstorming, they came up with the idea of selling coffee. Coffee, after all, is about social connection, routine, and comfort—a perfect medium to share the message about PTSD and encourage people to talk.