We all know one. If you don’t it’s you! Velcro backing to easily place on armour, helmet or your favourite mongs daysack. Who knows how long it’ll take them to notice it?
Section Mong
🎖️ Who They Are
Veteran-Owned Brand: The Keen Reservist is proudly run by veterans, and their products reflect the lived experience, humor, and camaraderie of military life.
Morale Patch Maker: Specializes in hook-backed velcro patches designed for plate carriers, rucksacks, gym bags, and everyday gear.
Unapologetically Bold: Known for irreverent, cheeky, and sometimes controversial slogans that resonate with military culture and banter.
🧵 Patch Style & Themes
Series-Based Collections: Patches are released in themed series, often with bundle deals for collectors.
Military Slang & Humor: Phrases like “O2 Thief,” “Snapped,” “REMF,” “Deploy the Lizard,” and “Dropping Mags, Banging Slags” are common—each one a nod to military lingo or inside jokes.
Morale & Identity: Many patches reflect pride, sarcasm, or shared struggle—whether you're a reservist, a grunt, or just someone who’s “Ally as Fuck.”
🛒 Where to Buy
Forces Brands Website: Their main storefront is hosted on ForcesBrands.com, a platform dedicated to veteran-owned businesses.
Limited Drops: Some patches are released in limited quantities or series, making them collectible among fans.
💬 Cultural Impact
Community Connection: The brand taps into a shared identity among service members, offering a way to wear your story—literally.
Not for the Faint of Heart: The humor is raw, sometimes offensive, and intentionally provocative. It’s part of the appeal for those who’ve lived the life.